The Buss Story

Ever since our establishment in 2004, there have been 2 words we live by – Protect & Build.

Our passion to provide the right life insurance plan for the people we love is the reason we specialise in Life Insurance, which is the best protection against unforeseen financial devastation. Our commitment to this cause has driven us to develop a business system that will secure you a better financial future.

If you want more out of life, Buss is the place to protect your loved ones and build a financial security network that will become your legacy.

You just need to be willing to hustle.

What Drives Us

Every Malaysian deserves to be financially protected, financially secure, and financially free.

Through recruiting young Malaysians into the Buss family and educating them about the importance of life insurance planning, we believe that more Malaysians will be insured and empowered to build a better financial future for themselves.

Together, we will expand the network of protection in the country and be one of the Top 5 Life Insurance business producers in Malaysia.

The Buss Story

Ever since our establishment in 2004, there have been 2 words we live by – Protect & Build.

Our passion to provide the right life insurance plan for the people we love is the reason we specialise in Life Insurance, which is the best protection against unforeseen financial devastation. Our commitment to this cause has driven us to develop a business system that will secure you a better financial future.

If you want more out of life, Buss is the place to protect your loved ones and build a financial security network that will become your legacy.

You just need to be willing to hustle.

What Drives Us

Every Malaysian deserves to be financially protected, financially secure, and financially free.

Through recruiting young Malaysians into the Buss family and educating them about the importance of life insurance planning, we believe that more Malaysians will be insured and empowered to build a better financial future for themselves.

Together, we will expand the network of protection in the country and be one of the Top 5 Life Insurance business producers in Malaysia.

From Strength to Strength

Our Values

Leaders Create Leaders

The strength of Buss lies in the sum of us and leading the way is our management team.

These industry movers and shakers are united by Buss’ mission but are not bounded by conventions. Our leaders are not afraid to rattle some cages to build a motivated, prosperous, and successful business network - because succeeding together, is the only way we work.

Leaders Create Leaders

The strength of Buss lies in the sum of us and leading the way is our management team.

These industry movers and shakers are united by Buss’ mission but are not bounded by conventions. Our leaders are not afraid to rattle some cages to build a motivated, prosperous, and successful business network - because succeeding together, is the only way we work.

Strategic Partners

 
Allianz
Takaful Ikhlas
Dynafront Berhad
 


Pang Yoke Nam

CEO
The Architect

活在生活里,乐在工作中
In living, live to the fullest of love and passion; in work, enjoy with joyful abundance.


After years of serving as the head of agency for multiple international insurance companies, the Chief Agency Officer of Allianz Malaysia and the provincial General Manager for Citic-Prudential China. Mr. Pang joined Buss in 2011.

Energetic & charismatic, Mr. Pang has dedicated the past 8 years driving the expansion and productivity of Buss. Ever willing to invest his time in Buss’ up and coming talents, he spearheaded our business partnership programme and agency productivity programme to cultivate more successful, young entrepreneurs. A key difference that puts Buss at the forefront of the game.


Shia Kim Choy

Principle Officer
The Superintendent

持之以恒,持之以诚



Behind every successful consultant at Buss, is the dedicated Mr. Shia.

With over 3 decades of agency experience in AIA & Prudential, Mr. Shia knows this industry like the back of his hand. As part of the pioneering team during the establishment of Buss, his expertise in ensuring the smooth running of a large-scale agency has contributed in the steady and methodological expansion of Buss - from a team of 10 to over a 1000 strong today.

Mr. Shia maintains a close relationship with our strategic partners as we work hand in hand to serve Malaysians better through life insurance plans. He also works closely with our consultants, guiding their approach and creating success. Leading the team with his experience and serving with his heart, the doors to Mr. Shia’s principal office are always open; all you need to do is knock.


Lee Wei Lih

Executive Director
The Funambulist



As a man of finance, it’s more than just a numbers game for our dynamic executive director. Focused on strategy, efficiency and growth, Wei Lih bridges traditional best practices and modern strategy, future-proofing our stake in this competitive industry.

Under his leadership, the operation of Buss has been thrusted into the 21st century while retaining crucial formalities that serve as the heart and soul of a reliable insurance practitioner. Always threading the tightrope with calculated discretion, Wei Lih maintains this delicate balance and Buss remains the industry leader with the highest percentage of young entrepreneurs working under Buss. Insurance is a “sunset” industry we hear you say? We say, myth debunked!


Charles Chan

Head of Training & Development
The Professor

Making dreams come true


Deeply knowledgeable, Charles has spent over 25 years refining his skills & expertise in the insurance industry as Head of Training, Director of Agencies, and Head of Bancassurance in AIA and Prudential.

Adding to his long list of credentials, our resident trainer has obtained numerous personal financial planning qualifications, namely ChFC, CFP, and RFP, as well as authored 5 books.

His persistent pursuit of knowledge and passion for growth have cultivated a dynamic work ethic at Buss, bolstering productivity and quality of talents. Needless to say, Charles has helped many young entrepreneurs achieve their million-dollar dreams. Perhaps you are next?


Leong Soo Ming

Senior Operation Manager
The Problem Solver

Live life to the fullest and focus on the positive


Where there is a problem, Soo Ming will always find a way. Her expertise in underwriting and broad experience in navigating complicated issues within the insurance industry make Soo Ming our go-to person for any complex cases.

From medical cases to financial cases, she serves as the advisor, liaison, and subject matter expert, resolving countless of challenging cases. Her knowledge and expertise have been imperative in achieving fair outcomes for our clients. Ever the great analyst and abstract thinker, when Soo Ming isn’t solving a case, she is streamlining our operations, keeping us on our toes and on the very top of our game.


Pong Chong Ken

Senior Training Manager
The Educator

Live Life, Touch Lives


After being a teacher for 9 years, Mr. Pong joined the insurance industry in 1991, rising up the ranks quickly by building and running his own agency. His vocation as an educator led him to join Buss’ training and development team in 2006, imparting his wealth of knowledge and experience to our consultants.

As a key member of Buss’ training faculty, Mr. Pong has trained and developed our business partners with a relentless sense of duty. He implemented the Consistent Producer Club - a productivity habit program, improving the overall work ethics, leadership, and performance. If you are after outstanding personal and entrepreneurial success, Mr. Pong is the man to keep you on track.