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Director, Head of Strategic Development

With 20 years of experience, Cheow Chong brings a wealth of knowledge and expertise to Buss Consulting, and is dedicated to helping clients achieve their organizational goals.

Prior to joining Buss Consulting, Cheow Chong held a number of key positions in Agency, Strategy, Finance and Operations at AIA Singapore, Allianz Asia Pacific and Allianz Indonesia, where he spearheaded strategic initiatives to drive growth, operational efficency and profitability.

During his last 8 years as the Head of Agency Strategy & Services at Allianz Indonesia, he played a critical role in transforming the agency that delivered exceptional results and helped the company achieve market leadership.

At Buss Consulting, his track record of success will be an invaluable asset to addressing unique organizational needs & challenges and to capitalize on opportunities for growth & innovation.

Ong Pin Hean


With almost 40 years of experience in the insurance industry, Mr. Ong started his career as a life agent and has since provided his expertise in various senior positions in a few international insurers.

Mr. Ong exudes strategy. Every decision he makes involves a carefully thought-out strategic process. That’s why he always tries to see a broader perspective of his work. Specialising in agency management, planning development, sales and leadership training, he was involved in different insurance start-up projects in China. In his last position as Chief Sales Officer for Allianz Life Insurance Malaysia - in which he has served for 21 years, his contribution has brought the company phenomenal growth and produced the most productive agency in Malaysia.

Making the company perform at full throttle is Mr. Ong’s main focus. He always appreciates constructive feedback that contributes to a positive outcome.