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Rudi Lim

Head of Information Technology Services

Rudi Lim brings over 15 years of dynamic leadership in technology and product development, marked by a distinguished career spanning key roles at prominent organizations including Grab and GovTech. With a track record of spearheading over 30 innovative projects across diverse industries and serving more than 30 million users, Rudi has consistently applied research insights and strategic vision to drive impactful product development processes. His deep expertise in Human Factors has been pivotal in advancing initiatives like electric vehicles and AI to enhance social mobility and quality of life.

As a Principal Product Manager at GovTech, Rudi led R&D initiatives integrating AI Computer Vision to facilitate communication for the hearing-impaired. His leadership catalyzed a forward-thinking culture, fostering solutions that redefine industry standards.

At Buss, his extensive expertise promises to drive technological excellence and innovation in Information Technology Services. His wealth of experience and strategic acumen will play a pivotal role in advancing Buss’ capabilities, fostering growth, and delivering cutting-edge solutions.

Ong Cheow Chong

Director, Head of Strategic Development

With 20 years of experience, Cheow Chong brings a wealth of knowledge and expertise to Buss Consulting, and is dedicated to helping clients achieve their organizational goals.

Prior to joining Buss Consulting, Cheow Chong held a number of key positions in Agency, Strategy, Finance and Operations at AIA Singapore, Allianz Asia Pacific and Allianz Indonesia, where he spearheaded strategic initiatives to drive growth, operational efficency and profitability.

During his last 8 years as the Head of Agency Strategy & Services at Allianz Indonesia, he played a critical role in transforming the agency that delivered exceptional results and helped the company achieve market leadership.

At Buss Consulting, his track record of success will be an invaluable asset to addressing unique organizational needs & challenges and to capitalize on opportunities for growth & innovation.

Ong Pin Hean


With almost 40 years of experience in the insurance industry, Mr. Ong started his career as a life agent and has since provided his expertise in various senior positions in a few international insurers.

Mr. Ong exudes strategy. Every decision he makes involves a carefully thought-out strategic process. That’s why he always tries to see a broader perspective of his work. Specialising in agency management, planning development, sales and leadership training, he was involved in different insurance start-up projects in China. In his last position as Chief Sales Officer for Allianz Life Insurance Malaysia - in which he has served for 21 years, his contribution has brought the company phenomenal growth and produced the most productive agency in Malaysia.

Making the company perform at full throttle is Mr. Ong’s main focus. He always appreciates constructive feedback that contributes to a positive outcome.

Chan Kim Hong, Agnes

Director, General Counsel

Ms Chan is a member of the Malaysian Bar and an associate member of the Chartered Governance Professional of The Chartered Governance Institute. She began her career in 1987 with Messrs Shearn Delamore & Co (Advocates & Solicitors) and then moved on to Messrs Shook Lin & Bok (Advocates & Solicitors). Eventually, she set up her own legal practice under the style of Messrs Azlinda & AgnesChan in 1995. Throughout her career, she has provided advice on various corporate commercial matters and statutory compliances to many multinational companies.

In the years 2011 and 2012, Ms Chan served as the chairperson of the Corporate & Conveyancing Practice Committee of the Kuala Lumpur Bar Committee for two terms.

Furthermore, she was appointed as a member of the Board of Labuan Port Authority on September 29, 2017, and as a member of the Board of the Malaysian Rubber Council on May 30, 2016, by the respective Ministries.